Freight dispatching is one of the lowest-overhead, highest-upside businesses you can start in trucking. No CDL required. No truck to buy. No warehouse to lease. Just a phone, a computer, and the ability to find loads and negotiate rates for owner-operators who'd rather drive than deal with brokers.
We know this because we've built American Truckers LLC from the ground up as a dispatch company. We dispatch for owner-operators every day — and we've learned exactly what works, what doesn't, and what tools make the difference between a dispatcher who burns out in three months and one who builds a six-figure business.
This guide covers everything: what a dispatch business actually is, how much it costs to start, the legal setup, how to find carriers, how to find shippers, what tools you need, and a week-by-week launch plan for your first 90 days.
WHAT DOES A FREIGHT DISPATCHER ACTUALLY DO?
A freight dispatcher works on behalf of owner-operators and small carriers. You find loads, negotiate rates with brokers and shippers, handle paperwork, and keep your carriers moving. You are not a freight broker — brokers represent shippers and arrange transportation. Dispatchers represent carriers and work in their interest.
Here's what a typical day looks like as a dispatcher:
- Morning: Check where your carriers are, when their current loads deliver, and what areas they'll need loads in next.
- Mid-morning: Search load boards for the best-paying loads in your carriers' lanes. Call brokers to negotiate rates up.
- Afternoon: Book loads, send rate confirmations, update carriers with pickup details, follow up on delivery confirmations.
- Ongoing: Prospect for new carriers, build shipper relationships, manage paperwork (BOLs, rate cons, invoices).
Most dispatchers charge 3-8% of gross revenue per load — the industry standard is around 5%. On a $3,000 load, that's $150 in your pocket. Scale to 5-10 carriers, and you're looking at $5,000-15,000+ per month with almost no overhead.
STARTUP COSTS: WHAT YOU ACTUALLY NEED
💰 DISPATCH BUSINESS STARTUP COSTS
Compare that to starting a trucking company — where you need a $150,000+ truck, $15,000+ in insurance, and your CDL. Dispatching is the lowest-barrier entry point in the entire freight industry.
STEP 1: LEGAL SETUP
Before you dispatch a single load, get your legal foundation right. This protects you personally and makes you look professional to carriers.
Form Your LLC
File an LLC in your state. This separates your personal assets from your business. Cost varies by state — as low as $50 in some states, up to $500 in others like California. You can file yourself through your state's Secretary of State website, or use a service like LegalZoom or Northwest Registered Agent.
Get an EIN
Apply for a free Employer Identification Number (EIN) from the IRS at irs.gov. This is your business tax ID — you'll need it to open a business bank account and for tax filing.
Open a Business Bank Account
Keep business money separate from personal. Open a business checking account with your LLC name and EIN. This makes tax time dramatically easier and looks professional when carriers pay you.
Create a Dispatch Agreement
This is critical. Every carrier you work with should sign a dispatch agreement that covers your fee percentage, payment terms, responsibilities, termination notice, and liability limitations. This protects both you and your carrier.
Broker Setup & Negotiation Guide
Includes dispatch agreement templates, rate negotiation scripts, broker setup packets, and carrier onboarding checklists. Everything you need for the paperwork side.
STEP 2: GET YOUR TOOLS SET UP
The right tools are the difference between a dispatcher who scrambles for loads and one who consistently books high-paying freight. Here's what you need from day one.
Load Boards — Your Primary Freight Source
Load boards are where you'll find most of your freight, especially in the beginning. You need at least one premium board to access the best loads and rate data.
123Loadboard — Best Value for New Dispatchers
Rate insights, broker credit checks, mileage calculator, and route planning. The most affordable premium board — perfect for a startup dispatcher watching costs. Use code 82330 for 30 days free.
As you grow, consider adding DAT or Truckstop for deeper freight access and better rate data. DAT has the largest network; Truckstop has excellent rate negotiation tools. Most established dispatchers subscribe to at least two boards.
Prospecting Tools — How You Find Carriers AND Shippers
This is where most new dispatchers fail. They sit on Facebook groups hoping carriers will come to them. The dispatchers who scale fast are the ones who proactively prospect — both for carriers to dispatch for and for shippers to build direct relationships with.
Apollo.io — Find Carriers & Shippers
Search 210M+ business contacts. Filter by industry (trucking), company size (1-10 employees for owner-operators), job title, and location. Find carrier owners to pitch dispatch services AND shipping managers for direct freight. Free plan available with 25 contacts/month.
ZoomInfo — Verified Phone Numbers & Decision-Makers
One of the largest B2B databases with millions of verified contacts. Especially strong for direct phone numbers — when you're cold calling carrier owners or logistics managers, verified numbers save hours of wasted calls. Free trial available.
Cost Per Mile Calculator
You need to know your carriers' numbers better than they do. Before you book a load, you should know whether it's profitable for your carrier. A good dispatcher never books a load that loses their carrier money — that's how you keep clients for years instead of months.
STEP 3: FIND YOUR FIRST CARRIERS
You can't dispatch if you don't have carriers. Finding your first 3-5 carrier clients is the most important milestone in your first 30 days. Here's how to do it.
Method 1: Prospecting Tools (Fastest Path)
Use Apollo.io or ZoomInfo to build a targeted list. Search for trucking company owners with 1-10 trucks in your region. Filter by SIC code 4213 (trucking) or NAICS code 484 (truck transportation). You'll get names, phone numbers, and emails of carrier owners you can reach out to directly.
Your pitch is simple: "I'm a freight dispatcher. I find loads and negotiate rates so you can focus on driving. I charge 5% of gross — and if I can't consistently find you better-paying loads than you're finding yourself, you can cancel anytime."
Method 2: FMCSA SAFER Database
Go to safer.fmcsa.dot.gov and search for carriers by state. You can filter by carrier size and authority type. This gives you MC numbers, company names, and contact info for every registered carrier in any area. Cross-reference with Apollo or ZoomInfo to get direct phone numbers and owner names.
Method 3: Trucking Facebook Groups
Join owner-operator Facebook groups. Don't spam "Looking for carriers!" — instead, provide value first. Answer questions about rates, share lane insights, post useful information. When people see you know your stuff, they'll reach out. The best groups have 50,000+ members, and new owner-operators post daily looking for dispatch help.
Method 4: Truck Shows and Industry Events
Attend local truck shows, new authority orientation events, and trucking association meetups. Bring business cards. Every new authority holder is a potential dispatch client — they have a truck but don't know how to find freight yet.
⚠ Important: Dispatcher vs. Broker
As a dispatcher, you work FOR the carrier and charge the carrier a fee. You do NOT need a freight broker license. However, if you start arranging freight directly between shippers and carriers (acting as an intermediary), you've crossed into freight brokerage — which requires a broker authority (MC number), a $75,000 surety bond, and FMCSA registration. Keep your role clear.
STEP 4: FIND SHIPPERS (YOUR COMPETITIVE ADVANTAGE)
Any dispatcher can find loads on a load board. The dispatchers who build real businesses are the ones who build direct shipper relationships. When you have shippers calling you with freight, you're no longer competing with every other dispatcher on DAT — you control the freight.
How to Find Shippers with Prospecting Tools
This is where Apollo and ZoomInfo become indispensable. Search for:
- Job titles: Logistics Manager, Shipping Coordinator, Supply Chain Director, Transportation Manager, Warehouse Manager
- Industries: Manufacturing, Food & Beverage, Building Materials, Agriculture, Automotive Parts
- Company size: 50-500 employees (big enough to ship regularly, small enough to work with independent dispatchers)
- Location: Within your carriers' primary operating lanes
Build a list of 100 shippers. Reach out with a simple pitch: you have reliable carriers who can move their freight consistently at competitive rates. Even landing 2-3 direct shipper accounts transforms your business — you'll have guaranteed freight for your carriers every week.
Visit Industrial Parks in Person
Drive through industrial parks and distribution centers in your area. Look for loading docks with trucks. Walk in, ask who handles outbound shipping, and introduce yourself. This old-school approach still works because most dispatchers are too lazy to do it.
STEP 5: NEGOTIATE RATES LIKE A PRO
Rate negotiation is the core skill that separates a good dispatcher from a great one. Your carriers are counting on you to get them better rates than they'd get on their own — that's the entire value proposition.
Know the Market
Before you call a broker, know the going rate for the lane. DAT and Truckstop both have rate tools that show average rates per lane. Never accept the first offer — brokers always have margin to negotiate up.
Know Your Carrier's Numbers
Calculate your carrier's cost per mile including fuel, insurance, maintenance, and truck payment. If their breakeven is $1.80/mile, you should never book a load under $2.20/mile — they need profit margin, not just break-even.
Cold Calling Script for Dispatchers
Proven scripts for calling brokers, calling shippers, and following up. Includes rate negotiation frameworks, objection handling, and email templates.
STEP 6: SCALE YOUR BUSINESS
Once you have 3-5 carriers running consistently, it's time to scale. Here's the growth playbook.
Add Carriers Strategically
Don't just add any carrier. Add carriers that complement your existing lanes. If you're strong in Southeast freight, add carriers that run those lanes. This makes you more valuable to your shippers because you can always cover their loads.
Build Your Financial Infrastructure
As revenue grows, you need proper financial tracking. Know your revenue per carrier, your average commission per load, and your monthly expenses. Many new dispatchers leave money on the table because they're not tracking which carriers and lanes are most profitable.
Owner-Operator Financial Dashboard
P&L tracking, cost per mile calculations, revenue goals, and cash flow management. Works for dispatchers tracking their own business finances too.
Consider Factoring for Your Carriers
Many of your carriers will struggle with cash flow — waiting 30-90 days for broker payments while fuel costs hit weekly. Connecting them with a good factoring company helps them stay afloat and keeps them dispatching with you.
Triumph Factoring
24/7 funding, non-recourse options, no reserves, and fuel discounts. One of the largest factoring companies in trucking with a massive broker credit database.
Recommend Roadside Assistance
Breakdowns kill revenue for you AND your carrier. Make sure every carrier you work with has roadside coverage. When a carrier breaks down and gets back on the road fast, you keep getting paid.
Roadside Masters — Commercial Roadside Assistance
24/7 nationwide coverage for Class 1-8 vehicles. 50-mile towing, mobile mechanics, tire service, jump starts, and fuel delivery. GPS-based dispatch gets help there fast.
YOUR 90-DAY LAUNCH PLAN
📅 WEEK-BY-WEEK DISPATCH BUSINESS LAUNCH
THE MATH: WHAT A DISPATCH BUSINESS CAN EARN
Let's run the real numbers. These aren't "best case" projections — this is what a solid dispatcher actually earns.
💰 DISPATCH INCOME SCENARIOS
The key insight: your income scales linearly with each carrier you add. And your costs barely increase. That's what makes dispatching one of the best margin businesses in trucking.
TAX TIPS FOR DISPATCH BUSINESS OWNERS
As a self-employed dispatcher, you'll pay self-employment tax (15.3%) plus income tax. The good news: almost everything you spend on your business is deductible — your phone bill, internet, load board subscriptions, prospecting tools, home office space, even your computer.
Track every expense from day one. The dispatchers who save the most on taxes are the ones who track every dollar. A good tax deduction strategy can save you $5,000-10,000 per year.
Tax Deduction Spreadsheet
50+ pre-built deduction categories including home office, software subscriptions, phone, internet, mileage, and more. Per diem tracker and quarterly estimate calculator. Your CPA will love this at tax time.
DISPATCH BUSINESS TOOLS
DIGITAL PRODUCTS FOR YOUR DISPATCH BUSINESS
BROKER SETUP
Broker & Negotiation Guide
Dispatch agreements, rate scripts, broker packets, onboarding
$19.99
GET IT →TAX SEASON 2026
Tax Deduction Spreadsheet
50+ deduction categories, per diem calculator, quarterly estimates
$39.99 $24.99
GET IT →KNOW YOUR NUMBERS
Financial Dashboard
P&L tracking, cost per mile, revenue goals, cash flow
$29.99
GET IT →FREQUENTLY ASKED QUESTIONS
You can start for under $2,000. Core costs include LLC formation ($50-500), a computer and phone ($500-1,000), a load board subscription ($40-250/month), and prospecting tools like Apollo.io (free plan) or ZoomInfo (free trial). No CDL, no truck, no warehouse needed.
In most states, you do not need a special license to operate as a freight dispatcher. You work on behalf of the carrier, not the shipper — so you're not a broker. You should form an LLC, get a business license in your city/county, and have a written dispatch agreement with each carrier.
Most charge 3-8% of gross freight revenue per load. The industry standard is around 5%. On a $3,000 load, that's $150. A dispatcher handling 5 carriers averaging 3 loads per week could gross $2,250/week or over $9,000/month.
Yes — it's one of the most profitable low-overhead businesses in trucking. Overhead is minimal, there are no trucks to maintain, and income scales with each carrier you add. Many dispatchers earn $5,000-15,000/month within their first year.